Brian Finch’s story began many years ago when he stated in his high school yearbook that he planned on owning a GM dealership one day. Brian got his first job at a dealership washing cars at a GM dealership in St. Catharines.

One fateful day, General Motors offered Brian a troubled dealership in Welland which he proceeded to turn around into a successful store. Thanks to his tremendous success, GM went on to offer Brian an open point in the growing London market so he packed up his family and moved to the Forest City. The doors to Brian Finch Pontiac Buick GMC in 1989.

Brian’s success over the years can largely be attributed to his motivation and interpersonal skills. He has a unique gift for coaxing greatness out of everyone with whom he interacts. Although Brian is now removed from the day-to-day operations of our dealerships, the lessons that he instill during his days at the helm have become the core values for our everyday business!

Nowadays, Brian’s favourite pastimes include spending time with his growing family, children and grandchildren. For Brian, the simple things are some of the best things in life, like sitting on the deck overlooking the lake and enjoying a glass of wine.

Every member of our organization owes a debt of gratitude to Brian Finch as his hard work and dedication in the early years created the foundation for future growth. The core values that he has instilled in all of us are truly the backbone of each of our dealerships and they’re the reason that our customers keep coming back!

Greg Wasko joined the Finch Auto Group Executive Team as VP Finance in 2021 with an incredibly impressive background of educational and employment experience to prepare him for the role.

Born and raised right here in London, Greg moved away to attend Wilfrid Laurier University where he majored in Business and minored in Financial Mathematics. Greg would go on to earn his Chartered Accounting designation after articling in Public Accounting for three years. Before joining our team, Greg spent five years overseeing the financial operations of a local tech company here in London. In 2019, he was even named as one of Business London's top Twenty In Their 20s!

Away from work, Greg and his wife Mackenzie, enjoy spending time with their daughter, Sophie, and their Australian Shepherd, Bailey. Greg enjoys running, watersports, camping and spending time at the cottage during the summer. He's also an avid golfer and he currently sits on the Golf Committee for the Children's Health Foundation, raising money to support children's health in our community through their annual Children's Golf Classic.

While Greg is new to the automotive industry, he has been a certified "car guy" since childhood when his grandfather was an executive with Ford. He grew up regularly going to Car Shows in Toronto and Detroit with his dad and still holds that same enthusiasm for cars to this day.

With his extensive experience and passion for the products we sell, Greg is an amazing fit as a member of our Executive Team and we are so happy to have him on board.

If you choose to have your vehicle serviced at any of our Finch Auto Group dealerships, you can be confident placing your needs in the hands of Dan Hofland. A commitment to every customer and a determination to provide service that exceeds expectations have become the foundation of Dan’s reputation.

Dan began as an employee of the Finch Auto Group in 1990. Once a Grand Master Technician, Dan eventually rose to the position of Service Manager at Finch Chevrolet before settling into his current role as VP Fixed Operations for the Finch Auto Group.

Dan has always operated with a family-first mentality. He and his wife Lee-Anne enjoy a wonderful family life with their three children: Callan, Regan, and Noah. Dan finds daily inspiration watching his kids flourish and succeed in their own lives.

Whether he’s involved with Habitat for Humanity, mountain biking, golfing with friends or just grilling something up for the family, Dan loves to keep busy. This well-rounded nature makes him a great asset to our team.

Danna Dejong began her career with the Finch team in London back in 2002 and has filled a number of different roles over the years. After working in the role of Renewal Manager for several years, Danna was eventually promoted to the position of VP Community & Employees Relations for the Finch Auto Group. Since then, Danna has been the driving force behind countless amazing events and functions for both Finch employees and the greater London and area community. There is certainly no one better suited to the role.

Since the days of her youth, Danna has always been inspired by those that perform acts of kindness to others and she always looks for opportunities to pay it forward. Her compassionate attitude is just one of the many qualities that have endeared her to fellow coworkers, customers and community contacts alike. Danna’s tireless work ethic, creativity and fun-loving personality make her perfectly suited to her role as VP Community & Employee Relations for the Finch Auto Group. We simply couldn’t imagine our organization without her.

Brendan Lunter, Finch Auto Group's VP Data Analysis, has seen his career take root and flourish within our dealerships. An accomplished accountant with a passion for automobiles, Brendan thinks back fondly about his old Dodge Daytona while dreaming about someday driving around in the 1969 Chevelle SS that has long been the apple of his eye.

Brendan got his start in the automotive industry back in 2006 at Finch Chevrolet Cadillac Buick GMC after earning an Accounting Diploma from Fanshawe College. A few short years later, he was tapped to move up to the position of Secretary Treasurer for the newly acquired Mercedes-Benz London dealership. Brendan’s experience, wisdom and tireless work ethic have allowed him to constantly grow in his role, making him the perfect candidate to fill his current position with Finch Auto.

Brendan’s lovely wife Lyona, his son Brady, his daughter Vaera and his wonderful friends and family ensure that he lives a full life away from work. In addition to spending time with all of his loved ones, Brendan is an avid baseball fan and he loves cheering on the Blue Jays. His fondest childhood memory is watching Joe Carter hit a home run on his 11th birthday to win the 1993 World Series! Brendan and Lyona are also strong supporters of the Canadian Cancer Society.

Brendan is eternally grateful for all the parental guidance that he has received throughout his life which has supported and shaped him into who he is today. He is inspired to be the very best that he can be every single day in order to be the best role model possible for his son. Working alongside Brendan is a true privilege and we are very thankful that he is on our team!

Shannon Maloley is a dynamic leader with over two decades of experience in the automotive industry. She began her career in 2000 and has since worked across multiple brands, gaining valuable expertise in most areas of the variable departments. Shannon has a true passion for helping people and helping them grow. She is always looking for ways to motivate and encourage others to reach their full potential.

Currently, Shannon holds the role of Vice President of Business Development at the Finch Auto Group, a position she has held since 2013. In this role, she is responsible for identifying new business opportunities, developing and implementing strategies to drive growth, and ensuring the company stays ahead of its competition. Shannon's hard work and dedication have contributed to the continued success of the company.

In addition to her work, Shannon finds joy in being a devoted mother to her two active boys and a loving wife to her husband. Her optimistic outlook on life and unwavering work ethic serve as an inspiration to those around her. Shannon's commitment to excellence in both her professional and personal life is a testament to her character, and she continues to be a valued member of the Finch Auto Group team.

Micheal Paradis was born and raised in the small community of Sarnia and moved to London in 2004. We’re sure glad he did! Micheal's professional, educational and volunteer background makes him a perfect fit as part of the Finch Auto Group team.

Micheal’s career in the automotive industry started in 2009 as an Account Manager coordinating projects for multiple OEMs throughout Southwestern Ontario. He joined our team six years later, taking over as Finch Chevrolet's Customer Care Manager in the summer of 2015. Micheal’s automotive passion dates back to his childhood when he and his father would work on vehicles in the driveway. His years of hard work, determination, care and creativity make him the best fit to oversee our Customer Care Centre.

Micheal's educational background started out in college at the age of 17 when he enrolled in the Police Foundations program before moving into Human Resources and then finishing off with a Professional Certificate in Management from Western University. There is no question that Micheal possesses the professional skills, demeanor and leadership required for an individual in a management position.

Micheal is also very active when it comes to local charities and causes. He currently holds the Chair position of Special Events for Big Brothers Big Sisters of London & Area, working together with the rest of the committee to organize large match events for their Littles and Mentors. Micheal was also a Crew Leader for many years helping lead a group of volunteers building homes for families within our community through Habitat for Humanity.

In his spare time, Micheal enjoys restoring old and tattered furniture into something usable and modern as well as planning parties, watching football, drinking beers, hanging outdoors and heading out on road trips and going to concerts with his friends.

Micheal is a tremendous asset to our team and we are so thankful for having him on board.

Adelee, our VP of Financial Services, embarked on her professional journey in the business office at Inglis Cycle in London, where she found herself enamored with the recreational industry's dynamic atmosphere. Seizing an opportunity to transition into the automotive sector, Adelee, known for her penchant for challenges, eagerly embraced the change. Her deep-seated passion for horses permeates her life, as she and her daughter actively engage in local barrel racing events and traverse different venues throughout the summer. Their small hobby farm serves as a sanctuary, housing a diverse array of animals including chickens, two mini goats, five barn cats, two livestock guardian dogs, and two French bulldogs. Adelee's love for camping and hiking in nature reflects her true country roots, finding solace in the simplicity of life on the farm and preferring the ruggedness of a tent over the comforts of a cottage, though she acknowledges the occasional allure of such retreats.

For Alifie, the automotive industry isn’t just a career—it’s in her DNA. Growing up around dealerships, she developed a deep appreciation for the business early on. In 2008, she officially stepped into the industry as a part-time receptionist, kicking off a journey that took her through service, accounting, and most notably eight years in used car merchandising. It was in that role that she discovered her passion for branding and marketing, setting the stage for the next phase of her career.

With over 12 years of experience in graphic design and marketing, Alifie expanded her expertise at a leading digital marketing agency, where she worked with clients across various industries—including Finch Auto Group. In 2024, she returned to Finch as Vice President of Marketing, bringing a wealth of knowledge and a fresh, innovative approach to dealership marketing. She thrives on finding new ways to connect with customers, elevate the Finch brand, and lead her team to success in an ever-changing digital landscape.

When she’s not crafting marketing strategies, you’ll likely find Alifie painting, reading, or spending time with her horse and two cats—always with a coffee in hand.

Meet Adam Durkin, Fleet Manager for Finch Auto Group. Adam joined our team in 2018 and has become an invaluable member of our Sales operation thanks to his excellent organizational skills and efficiency. Adam is firmly committed to going above and beyond for each and every one of his customers.

For Adam, one of the best aspects of his position is that he's been able to work and forge relationships with co-workers across our Auto Group. He has a fun-loving personality which his customers and fellow team members alike have come to appreciate.

Away from work, Adam loves spending quality time with his beautiful wife and their young daughter. He has mastered the art of tying ponytails and taking pictures of his little princess. Adam's other hobbies include riding motorcycles and snowboarding.

Adam has proven himself to be a vital member of the Finch Auto Group team. He shows up every single day with a big smile on his face and brightens the days of all those around him.

Donna DiCicco's professional journey is a testament to her versatility and dedication. She embarked on her automotive career in 2009, joining Brian Finch Pontiac Buick GMC after a successful tenure as a customer service representative at a car rental agency. Initially hired as a sales assistant, Donna swiftly demonstrated her aptitude by providing invaluable support to the dealership's busy sales representatives, mastering follow-up techniques and contributing to the overall sales department's success. Her commitment and adaptability saw her transition to the call center, gaining diverse insights into customer interactions.

Donna's trajectory then led her into the realm of accounting, where she served as a vehicle clerk for several years, demonstrating her attention to detail and organizational prowess. However, her affinity for sales persisted, prompting her return to a sales administrator/support role. Currently thriving as an executive assistant, Donna's multifaceted experience has equipped her with a well rounded understanding of the automotive industry.

Beyond her professional endeavors, Donna finds joy with her husband, and their two dynamic daughters. The family's vibrant lifestyle revolves around shared passions for swimming, track, and basketball, keeping them engaged and active. Embracing a well-rounded approach to life, Donna is an avid practitioner of Pilates, a nature enthusiast who enjoys hiking and bike rides with her loved ones, and a fervent beach lover who relishes the simple pleasures of a day by the ocean. Her appreciation for music, travel, quality time with friends and family, as well as the allure of literature and films, further enrich her vibrant persona. Despite her busy schedule, Donna's determination to explore life's various facets shines through, making her a cherished and admired presence in both her professional and personal spheres.

As a the E-Commerce Manager, Jennifer wears a lot of hats, but is more than qualified to handle it all. Her background in Interactive Media Design from Fanshawe College, and prior work as a Graphic Designer and UI Developer is a testament to her expertise in the digital realm. Her transition to the automotive industry in 2019 was a smart move, allowing her to apply her skills in a new and exciting way.

Outside of work, Jennifer prioritizes spending time with her loved ones. She and her partner are often found enjoying a relaxing weekend at the family cottage, where they can unwind at the beach or on the boat. Jennifer's taste in movies is eclectic, and she enjoys everything from cheesy horror flicks to offbeat indie films. As much as Jennifer enjoys watching movies, she also loves the excitement of attending live events. Whether it's a local band playing at a dive bar or a big-name act headlining at a major venue, she's always up for a good show. It's clear that Jennifer is a driven and creative individual who brings a wealth of design knowledge and experience to her role at the Finch Auto Group.

Kristin is a seasoned content creator with over a decade of experience crafting stories across social, video, and digital campaigns. She’s collaborated with reputable brands, tourism boards, and aviation companies - and built her own successful travel brand from the ground up.

Before content became her career, she spent 8+ years as a social worker, which shaped her people-first approach. She’s endlessly curious, always planning her next adventure, and will never turn down a chance to try something new (especially if it’s food).

While Finchy may be the youngest member of the Finch Auto Group Executive Team, he makes up for his lack of experience with unparalleled enthusiasm. Finchy joined our team in 2016 when the high-energy blue finch took on the position of VP Fun. Since then, his passion for delivering high-quality customer experiences and cheering on the London Knights has been absolutely contagious.

If you've attended a Knights home game recently, there's a good chance that you and Finchy have already shared a firm high-five. Maybe you've even had your picture taken with this big bird; he's very photogenic. If you haven't already met Finchy, you'll likely run into him soon at Bud Gardens or at any number of other community events.