On February 8th, 2020 Mercedes-Benz London was happy to support the Alzheimer Society of London and Middlesex's Cabin Fever Reliever dinner and Auction. MBL donated one of our cars for a lucky auctioneer to use for the weekend.
ASLM’s annual Cabin Fever Reliever Dinner & Auction brings together friends, families, business and community leaders to advance the fight against dementia while raising funds for local programs and services. Over 300 people were in attendance for dinner, a high-energy live auction hosted by the fabulous Auctionista, and also a silent auction with a wide variety of exciting items.
ASLM was able to raise an amazing total of $307,837.00 at this year's Cabin Fever Reliever. This represents the highest total raised in the history of this event! The highlight of the evening was the ‘Fund A Need’ special appeal where the ‘need’ identified was the expansion of the social work program. The fundraising target was far exceeded with the announcement that all money raised would be matched.