As you may know, Finch Auto Group is committed to giving back to organizations within this community that has given us so much. One such organization that we have had the privilege of working closely with over the years has been St. Joseph's Health Care Foundation. In the past few months alone, we have had the opportunity to organize a London Knights 50/50 draw in support of the Veterans Tree of Caring and serve as the Presenting Sponsor for the Breakfast of Champions with proceeds supporting the Zero Suicide initiative.
So, when we gave our employees the ability to choose a cause to support with a substantial amount of money that they've raised over the past few years, it's no surprise that they chose another great program funded by St. Joseph's Health Care Foundation!
Ever since Finch Auto Group became the Official Automotive Sponsor of the London Knights, our dealerships have been holding Casual Days on Knights home game days. In order to participate, employees are asked to contribute $20 per month throughout the season with all proceeds going to support the cause of charity of their choice.
We recently sent out a survey to our employee-base asking them what causes or charities they'd like to support with the money raised through this initiative over the past few years, and an overwhelming number of respondents felt that the money should go to a Mental Health Initiative.
For this reason, we opted to make a donation to MINDS of London-Middlesex, a social innovation lab tackling complex mental health system challenges in our community. MINDS uses social innovation, collective impact, and youth participatory-action research to strategically develop and evaluate high-potential interventions that tackle the wicked and growing problem of mental ill-health and addictions in Transitional-Age Youth (ages 16 to 25) in the London area.
Recently, members of our organization had the opportunity to pay a visit to St. Joseph's Health Care Foundation and learn more about some of the incredible work that MINDS is doing within our community and to present them with a well-deserved donation. We feel truly proud to support such an innovative and disruptive organization and we look forward to providing continued support to MINDS of London-Middlesex and St. Joseph's Health Care Foundation for many years to come!